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Home Advisor provides leads, not customers, and if a business doesn’t follow best practices for turning leads into customers, then they’ll likely waste a lot of money with little results.A tool is only as good as the hand that’s using it, after all.If you are just starting your business and you can’t wait to grow your business slowly while you implement your own marketing strategies, then Home Advisor is probably worth a test run. However, if you’re more established and/or your business isn’t going to fail if you don’t get more customers now, then there are better ways to generate leads, they just might take a bit longer to start working.Either way, just don’t make the mistake of totally outsourcing your marketing to these companies.Many say that it’s to hide from their bad reputation.I mean, why else would you throw away years of building a well known brand?The real value came from helping me build a client base from nothing while I worked on other, long term marketing strategies that I rely on now.The lifetime value of the customers I gained was much greater than just $4k as well.



They are now branding themselves as an advisor which is more authoritative than just a magical service provider.Now, this doesn’t necessarily bother me considering the fact they have been in business for so long.And, when you deal with as many customers as they do, you are going to have complaints.Most of the complaints are about HA sending low quality leads and “scamming” well-meaning contractors.

While there are some low quality leads for sure (I’ve experienced this myself), I think that a big source of the complaints is from businesses who can’t close the sale.

By doing so you reduce the risk of this happening to you.